Whether by analyzing your data to extract precious insights, through digital advertising or by improving your search engine optimization, our team of certified experts will put together a custom-made solution that perfectly adapts to your reality and business objectives.

Our approach

Plan. Act. Analyze. Optimize.

Plan your digital project

Not only are we specialized in digital performance, but we are also project management experts. We plan out deliverables, deadlines and budgets and deliver results, just as promised.

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Spring into action

Our experts are obsessed with getting you results. We pay attention to the smallest details. You can rely on us to deliver your projects without a hitch.

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Analyze the results

We dig numbers. We analyze them thoroughly to gain insight from them and to identify what makes your campaigns successful. Then we repeat.

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Optimize your strategy

Success comes with sustained efforts. So our experts continually benchmark your project and adjust it in real time to increase your results. We are dedicated to pushing the limits and bringing your project further.

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Develop performance reports

Our reports will provide you with a clear and simple picture of your campaign results. And as we point out additional opportunities, you will be able to directly measure the impact of your digital initiatives.

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Our services

Digital advertising. Search engine marketing. Performance reporting.

Digital advertising

Reach your customers where they are regardless of where that is: on their computer, phone, or even tablet. We will turn them into clients by going beyond clicks and impressions and speaking to them directly. Through this, you will be able to maximize your investment and increase your profitability per visitor.
We will help you plan, purchase and manage your digital media investment in a transparent, efficient and dedicated manner.

  • - Google
  • - Facebook
  • - YouTube
  • - LinkedIn
  • - Yahoo!
  • - Programmatic
  • - Doubleclick Bid Manager
  • - Bing
  • - Twitter
  • - Online ad networks (including Real Time Bidding)
  • - Retargeting
  • - Instagram

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Search engine optimization

More than 5 billion searches are made every day on search engines. Are you making the most of this volume? To get results, your business must come out on top of the list and it’s our job to make sure that you do.
By combining owned, paid, and earned media space, as well as local and mobile traffic, we deliver solutions that are top-of-the-line and follow the industry’s best practices.

  • - Technical audit of your website
  • - On and off site optimization
  • - Content strategy
  • - Social media optimization
  • - Incoming link acquisition

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Performance analysis and optimization

Your business’ web, mobile and social presence contains a considerable amount of really valuable information. Harnessing this data is key to understanding where your strengths and weaknesses lie. By focusing on your strengths, we will help you mitigate some of your weaknesses.

Web analytics can help you reach your business objectives.

  • - Reporting and monitoring strategy
  • - Key performance indicators and dashboards
  • - A/B tests and optimization
  • - Allocation and conversion strategy
  • - Acquisition cost calculation per channel
  • - Return on investment evaluation

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Our partners’ services

Thanks to a solid network of outstanding partners, your digital projects will come together in an integrated environment. There are many different ways to reach your goals and we will guide you through it regardless of how you choose to get there.

  • - Digital strategy
  • - Web creation and design
  • - Website and app programming
  • - Social media app development
  • - Social media strategy, management, and benchmarking
  • - Training and support

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Our team

Passionate. Result-oriented. Obsessed with getting you results.

Career opportunities

There are some career opportunities available within our team. We are constantly looking for the industry’s best. If you are it, send us an email with your resume.

Some clients who already benefit from our help

We look forward to adding your logo to this list!

Tremblant Gestev École Nationale De L'Humour Brûlerie Faro Collège LaSalle Première Moisson Impact Fondation Lise Watier
Croix Bleue Mountain equipment Co-Op DrBochi Hotel Suites Le Dauphin Québec CFMOTO Randstad Saputo Lafleur
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Digital advertising. Search engine optimization. Performance reporting.

Radiance Media: A New Agency Dedicated to Optimizing your Digital Presence!

Dear clients and partners, it is with great pleasure that we announce the launch of Radiance Media. Officially launched on September 11, during Infopresse’s « Rendez-vous Média », Radiance Media was founded as a partnership between Substance stratégies and Agence Hoffman (formerly Agence de Développement Internet), two Montreal-based firms specializing in digital strategy development. This new agency is led by Alex Langlois (Hoffman), President and Partner, and Guillaume Brunet (Substance strategies), Vice-President and Partner.

« Already benefiting from a well established reputation in the owned and earned media realms, we felt the need to increase our services to include paid digital media as well. We have therefore developed an agency that takes advantage of our deep wealth of knowledge with regards to digital strategies and reporting, and focuses on the business objectives of our clients. As a matter of fact, many of them have already started using our services. » -
Guillaume Brunet, Vice-President and Partner.

Radiance Media has put together a team of dedicated and passionate web experts who share the same obsession: results. We offer digital media buying services, search engine optimization and performance analysis. We are one of the few "Google Partner" agencies in Quebec and we already deliver results for clients such as Tremblant, Kärv, Laval School Board, Blue Cross, Heart and Stroke Foundation, St-Félicien Zoo, as well as many others.

Our commitment is simple: we will surpass our clients’ business objectives by delivering concrete and understandable results, all the while maximizing their return on investment.

Radiance Shares its Knowledge!

In the online world, change is common currency. New tools allow for improved reporting capabilities and understanding of data while new advertising opportunities are continually created. At the same time, search engine algorithms are regularly tweaked and refined.

Our agency’s mission is therefore not merely to stay on top of this ongoing change but also to educate our clients. With the same transparency that we apply to our daily work, we are happy to take the stage to share our knowledge with an ever-growing public. We would like to invite you to two conferences taking place this fall that our own Consulting Director, Jonathan Nicolas, will be spearheading.

Want to learn more about digital advertising? Make sure to add these dates to your calendar!

Infopresse in Sherbrooke, Best Practices in Customer Loyalty
September 26, 2013

How to use digital advertising as a lever for customer loyalty

Driven in part by recent innovations on various platforms, customer loyalty has become more than simply attracting new clients. Rather, to gain loyalty, it has become necessary to insert products or habits into the customer’s life cycle. It is the only way to truly retain and engage them.

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Making the most of digital advertising opportunities to maximize your investments

Association of Canadian Advertisers, Training Seminar
November 13, 2013

This training seminar will walk you through the most recent web opportunities available to advertisers. Advanced functionalities on platforms such as Google, YouTube, Facebook, Bing, Twitter, and LinkedIn, as well as online ad networks, help you move beyond simple clicks and impressions to a place where you can deliver direct results to your clients and clearly measure the impact of your efforts. It also allows you to optimize your initiatives and manage your budget in real-time depending on each visitor’s profitability.

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Get the most out of your campaigns

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514 713-7776


Contact Information

1360 Ropery, suite 101
Montreal (Qc)
Canada, H3K 2X3

530 Richmond Street West, rear, B100
Toronto (On)
Canada, M5V 1Y4

514 713-7776
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