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An agency committed to your success through performance


At Radiance, we plan, create, track, and analyze your media investments with unmatched precision and attention-to-detail to give you value above and beyond your wildest dreams.

Agence Substance Stratégie
Agence Substance Stratégie


From management to measurement, integration and automation, our team uses everything at its disposal to analyze and track data. Combined with an extensive network of partners and resources at our disposal, we have everything it takes to help you build and bring to life exciting campaigns.


We believe that any mission that lacks ambition isn’t worth the effort. . Drive and determination are common traits among our employees, qualities that fuel them to go the extra mile and ensure your success.

Agence Substance Stratégie

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Substance /
In short


2021 best workplaces in Canada


dedicated experts


years of experience
(and counting)



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Our approach /
How we’ll help you shine

01 / Planning02 / Integration03 / Campaign execution04 / Optimization05 / Exploration

First comes planning. We analyze your existing ecosystem and observe market trends. From there, we map out our strategy and support you at every step to help you bring successful media campaigns to life.

We track, measure, and analyze data from your campaigns to help us make the best decisions moving forward and to ensure your business stays ahead of the competition.

Here’s where we kick things into high gear so that you can stand out. We’ll identify your target audience and go live with your campaign — and watch as the results come pouring in.

We optimize, reallocate, and monitor our work to ensure we are staying on top of things. We’re constantly adding fuel to the fire to avoid stagnation.

We never start from scratch. Once the campaign has wrapped up, we dissect every aspect of it, making recommendations and suggesting new solutions before we head back to the planning phase.

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Our clients

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Our shared values illuminate
every decision we make


Our commitment goes beyond the mandate.


Records are made to be broken


Outside our comfort zone is where we live.


Our thirst for knowledge lies at the heart of our creativity.

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Getting involved

We believe in giving back, and that’s why it’s important for us to share our success and growth with our community through fundraising, volunteer work, and local partnerships. It’s our privilege to lend a helping hand to youth services, wellness initiatives and in arts, youth and culture programs.

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