MICHEL GAGNON NAMED VICE-PRESIDENT, STRATEGY & DEVELOPMENT
Radiance welcomes Michel Gagnon as Vice-President, Strategy & Development.
His expertise in digital marketing, understanding of the business world, and valued global approach make Michel an excellent addition to the strategic marketing component at Radiance, an asset that will prove valuable for the company and customers alike.
Michel has more than 25 years experience in the media, entertainment, brand management, and product launch sectors. He has worked as Vice-President of Marketing and Sales for prestigious and renowned brands such as La Presse +, RDS, and La Cage aux Sports. He is known in the industry for his seasoned ability to oversee digital marketing transformations of power companies.
“For me it’s a unique opportunity to join a company with such a high level of expertise. The strategic depth, performance, and impressive agility of Radiance and its partner agencies, Substance, Hoffman and Hauben, demonstrate incredible potential for growth” confirms Michel Gagnon. “For several years now, the emergence of data has shaken the media and advertising industry. Communications and marketing are rapidly changing and that creates numerous opportunities for us to work with. I bring with me the experience, the passion, and a modern and strategic vision to support customers, both in their digital transformations and business development,” adds Gagnon.
“It’s an honour to welcome such great talent and know-how. Michel’s arrival at Radiance is definitely a turning point for the agency. His comprehension of the business world and capacity to popularize a complex digital language will only help Radiance continue to grow. Michel is a recognized and ground-breaking manager in our industry. He knows how to spot optimal opportunities that’ll benefit our partners,” points out Guillaume Brunet, President and Co-Founder of Radiance.