RADIANCE FORMALIZES THE LAUNCH OF ITS SPECIALIZED DATA TEAM

Marc-André Dufresne

RADIANCE FORMALIZES THE LAUNCH OF ITS SPECIALIZED DATA TEAM

Radiance is proud to officially announce the launch of its specialized data team, namely with the nomination of Marie Abbou as Vice-President of Operations and Data. The creation of this new data department involves the development and implementation of essential digital tools designed to retrieve, centralize, manage, and activate data in order to maximize digital marketing campaign targeting and efficiency.

With more than 10 years’ experience in digital media planning and buying, and operational management, 5 of which have been spent at Radiance, Marine has recently taken on the role of Vice-President of Operations and Data, “Marine is an inspiring leader and her organizational skills, high-quality standards, and keen understanding of processes make her the ideal person to oversee Radiance’s specialized data team,” states Guillaume Brunet, President and Co-Founder of Radiance.

The launch of this new specialized data team is an extension of the agency’s commitment to being the best marketing investment for its customers. This commitment has been further solidified thanks to Radiance’s partnership with Eulerian Technologies, a leader in the analysis and real-time optimization of e-marketing operations. This partnership will allow Radiance to equip itself with a series of marketing tools that combine Data Management Platform (DMP) and Attribution Marketing. These tools will, in turn, allow the agency to optimize advertising channels, converge data, improve customer knowledge, expand on relevant content, capitalize and master consumer data, all which facilitates a higher potential return on investments for brands. Several of the agency’s clients, including Tremblant, Première Moisson, Cogeco Media, Tremblay auto groupe, CEPSUM, Carabins, and many others benefit from Eulerian’s DMP or Attribution Marketing services.

Data is what drives company and brand growth. In order to analyze and optimize data with precision, Radiance has implemented a specialized team composed of experts already certified on all advertising platforms and who have obtained Eulerian certification. This team is led by Colas de Rienzo, Data and Performance Measurement Team Lead, a seasoned expert in digital marketing tools who understands and knows how to adapt to the needs of clients.

“The creation of Radiance’s advanced data team is a unique solution to the challenges surrounding data management and the omnichannel customer experience. We are now more relevant than ever and we can go even further by personalizing our various advertising approaches and offering a better customer experience, optimal points of contact, and generating faster conversions at a lower cost,” Marine Abbou, Vice-President of Operations and Data at Radiance.

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