A PEEK INTO THE COLLABS BETWEEN RADIANCE AND SPACE FOR LIFE

Pierre Gaillard

CONSEILLER MARKETING, COMMUNICATION ET MÉDIAS

BUTTERFLIES GO FREE, POLARIS ...

Space for Life has partnered with Radiance, and here’s what we’ve been up to.

For the week of spring break, Space for Life is launching its 21st year of the must-see Butterflies Go Free exhibit, a perfect opportunity for kids and grownups alike to learn and make discoveries surrounded by majestic insects. This spring break will also be the chance for many to take a trip around the world by way of the Polaris show.

For the third year in a row, Radiance is proud to partner with the city of Montreal on their digital promotion campaigns. The agency isn’t only taking care of Butterflies Go Free and Polaris, however—we’re coordinating all of the city of Montreal’s digital projects for the 2019–2020 season.

Two banners used for Butterflies go free and Polaris

This year, the agency decided to lean into dynamic and innovative formats. Radiance favours the use of unique formats to plunge web users deep into immersive experiences. Using this strategy, the agency is optimistic about capturing the attention of mainly mobile audiences.

Our Space for Life strategy, on its end, is all about blending the traditional with the digital. What does that look like, exactly? Simulcasting video across ad platforms like social media, programmatic advertising outlets and provincial television. What’s our objective? To grab the attention of families planning out their free time and letting them know what’s on for this year’s programming.

So, Radiance and Space for Life are launching a 360º campaign, with Radiance steering all of the digital platforms (search engines, social media, and programmatic advertising), while the city of Montreal will oversee digital and traditional (print and TV advertising) coordination.

By implementing this integrated strategy, we’re convinced that we’ll meet Space for Life’s objectives. We wish Space for Life all the best in attracting as many curious folks as possible during spring break! For more information on Space for Life, go to http://espacepourlavie.ca/en.


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