It was during my bachelor's degree in urban planning that I discovered my passion for marketing. During my final year project, I had to change plans because my work was much more oriented towards marketing than urban planning! That's when it clicked. I realized that my interest naturally leaned towards marketing. So, I decided to continue my career in this field by enrolling in a DESS program at the ESG. No doubt, the marketing courses immediately fascinated me, and this passion hasn’t left me until this day!
As a sports enthusiast, I have always loved to give the best of myself when performing on the field. I like to think that working in agencies is like playing as a team: everyone has their own position and strength, and it is by helping each other and working hard that we can achieve our objectives. Today, I am a Campaign Coordinator on the performance team at Radiance, and I don't think it could be any better!
What do you do outside of work?
I love playing hockey. I am on a team, and I must admit that they definitely need me! I always give my all and train hard. I also joke all the time, so I put my teammates in a good mood.
What is the greatest innovation you have seen in your lifetime?
Smartphones: It's crazy, but just a few years ago, we had plastic bricks that only had a small digital screen and a keypad. Now, you can do everything from your mobile phone—except have a battery that lasts a long time!