Vice-présidente développement des affaires
Christine first specialized in marketing, then studied advertising and discovered a real passion for business and customer relations. She has a flair for commerce and is able to listen and understand. No doubt about it: she knows how to deal with customers! Dynamic and energetic, she does not hesitate to give her all for the company and customers, doing everything it takes to meet their needs. Previously the CEO of an advertising agency for six years, she is now at Radiance and shares her very sharp expertise with us, as well as her many skills in traditional and digital media.
Christine is responsible for the proper implementation and management of contracts and customer service.
What is your vision of the digital world?
For me, when setting up an advertising campaign, the share of the digital media budget must continue to grow in order to exceed that for traditional media, without replacing it completely. It is necessary to somehow increase the share of the pie on the digital side.
What is your hidden talent?
With five years of experience in the printing industry, I am an expert, and my colleagues don’t hesitate to ask me for help! Another hidden talent: my colleagues say that I can sell an advertising campaign while driving and putting on make-up!
If you were on a desert island, what would you bring?
What a tricky question: I love both my family and my mascara. But let’s say I’d take my family with me!