Colas De Rienzo

Data and Performance Measurement Team Lead

About Colas joined the Radiance Media family in March 2018. Originally from France, he made his way here via Dublin (Ireland) where he worked as a Google AdWords campaign manager for an international company. Since he was a teenager, he has been passionate about computers and made his first desktop computer at the age of 12. Colas began his studies in the optimization of industrial production lines but finished with a degree in Digital Marketing. After his studies, he left France to try his luck in Ireland, the country Leprechauns. Over the years he has developed many skills like, becoming an expert in Google Digital Marketing tools, understanding and adapting to the needs of customers and has discovered a real passion for digital media.

Learn more What is digital media to you? Digital media is simply about being able to reach the right person at the right place, at the right time and with the right content. What I love about the digital marketing universe is that there is not ONE miracle recipe, but many! My way of finding the recipe is simple: test, test, test and repeat this constantly, because what works today may not work tomorrow. What do you do when not working? As for sport, I love biking, diving, climbing and sailing. What music makes you perform at work? My playlist named "Morning Walk". Pop-rock, folk, rap, and American rap. A good little mix that makes me perform well!