JEAN-SÉBASTIEN GIROUX

Vice President Innovation

About After accumulating more than 15 years of experience in communications and digital strategies in industries as diverse as finance, education, fashion and food, in Montreal and Paris, Jean-Sébastien works as vice -president of innovation. In addition to being a partner, his responsibilities include strategic planning, business development and consulting for integrated social media strategies. Renowned speaker and proud father, Jean-Sébastien puts his expertise to work for companies by helping them perform their digital transformation in an optimal way and reach the targets they want. As a marketing communications professor at the Université de Sherbrooke, he is also helping to train tomorrow's emerging workforce for a growing market. His sense of humor is appreciated by all and his love of travel is a testament to his curiosity and open-mindedness, which serves him as he accompanies his clients in their strategies whether in traditional digital or integrated social media. In addition to cooking the best paella in Montreal (according to him), Jean-Sébastien likes to help organizations transform their digital footprint and generate results surpassing objectives!

Learn more Role within the agency I lead clients and manage the strategy on major accounts. I drive innovation! What are your hopes for the future of our industry? I would like the client-agency relationship to evolve. Become more agile, more focused on the added value of agency expertise and what they can offer clients. What is your hidden talent? I am a proud dad, I love to cook and I feel super comfortable 125 feet underwater with sharks! Your list of things to do before you die? Sip an Aperol Spritz on the Amalfi Coast or travel in space.