Marine Abbou

VP operations & data

About With over 8 years of experience in digital marketing, Marine is an inspiring leader who loves to showcase the expertise of her team and believes that the future of marketing is digital. In addition to leading a team of 12 experts, Marine is a pillar of operations at Radiance. Her organizational skills and her keen understanding of processes make her a true expert in supporting Account Managers in setting up campaign strategies for the agency's clients. She dreams of one day measuring the results even more precisely because Marine loves a challenge and has strength and determination as the Vice President of Operations. She also enjoys seeing the market evolve and helping clients achieve their goals while proudly wearing her high heels, no matter the situation.

Learn more Role within the agency My role is to manage the day-to-day operational team in charge of media buying, to support our customers in their digital developments by defining their strategies and showcasing the expertise of our team and the agency. What is digital media to you? The future of marketing is digital. Digital media is primarily the measure of performance, innovations and changes every day. It is a constant challenge but above all, a passion. What is your hidden talent? I can wear stiletto heels in any situation ... even when wearing a onesie.

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