Director of business development
Maxime has nearly 10 years of experience in account management and has assisted more than 1000 companies in their digital strategy.He is above all a big fan of hockey and remembers the last time Canadians won the Stanley Cup, as his father woke him up in the middle of the night—he was 7 years old. A testament to his patience is his passion for fishing, which he practices with great diligence at his cottage located in St-Donat, much to the chagrin of his spouse who, as it seems, is not as patient as he is.
Role in the agency
As Director of Business Development, I need to understand clients' goals and be able to verbalize complex concepts so they can understand their digital campaigns. Once the goal is established, I present them with different options and strategies to increase their reach or turnover (or both!). I am halfway between a strategist and the performance team, but I am the link between customers and the agency.
What is digital media to you?
Digital media is what brings people together based on their interests and needs. In the case of a company, it is the tool that allows the company to spread the right message, to the right person, at the right time. In a more personal context, digital media reflects society. It evolves according to our needs. In the end, it simplifies life.
If you could take 3 things to a desert island, what would they be?
A fishing rod, my phone (especially for music) and my 2 cats (they are fusional, they count as one)
What would be the title of your autobiography?
"Difficult takes a day, impossible takes a week"