Following his studies in marketing at UQAM and e-commerce at HEC in Montreal, Philippe worked in digital marketing start-ups before finally join Radiance in July 2018. A native Montrealer, he is known for his passion for rap, good wine and niche targeting.
Role in the agency
As an account manager, I do not hesitate to push innovation and adapt my campaigns to the specifications of my clients. It's simple, I think ROAS, I breathe ROAS, I dream ROAS, I live ROAS.
What is your vision of digital?
Data-driven customization is always important, so much so that advertising is no longer perceived as a nuisance, but as quality content for the user.
If you had to take three things on a desert island, what would they be?
2. Lots of babybel cheese
3. A machete
If you were a movie character, who would you be?
Larry David, for his authenticity, insight and style.