Philippe Petrin

Campaign manager

About Following his studies in marketing at UQAM and e-commerce at HEC in Montreal, Philippe worked in digital marketing start-ups before finally join Radiance in July 2018. A native Montrealer, he is known for his passion for rap, good wine and niche targeting.

Learn more Role in the agency As an account manager, I do not hesitate to push innovation and adapt my campaigns to the specifications of my clients. It's simple, I think ROAS, I breathe ROAS, I dream ROAS, I live ROAS. What is your vision of digital? Data-driven customization is always important, so much so that advertising is no longer perceived as a nuisance, but as quality content for the user. If you had to take three things on a desert island, what would they be? 1. Speakers 2. Lots of babybel cheese 3. A machete If you were a movie character, who would you be? Larry David, for his authenticity, insight and style.

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